Local SEO (Local Search Engine Optimization), also known as local search engine marketing, is an incredibly effective way to market your business online.

Local SEO is useful because it helps businesses promote their products and services to potential customers near them when they're looking for them online.

If you are thinking, "I have my SEO set up perfectly on my company's website, so this doesn't apply to me.", you need to rethink that statement. Local SEO best practices and methods differ significantly from standard SEO practices, so you need to make sure your business gets optimized for local SEO.

What is a “Local Search” And How Does That Apply To Your Business?

The reality of the situation, though, is that according to Google, 46% of searches have a 'local intent,' and they have optimized their algorithms for this. So if a potential customer lives in Palo Alto, CA (for instance), and they type in "running shoe store," the first results they are going to receive are going to be results that are local to them. If you haven't taken steps to set up your local SEO strategy, your competitors that have taken advantage of this will be on the top of the search list. Even if you are the #1 ranked standard result for that keyword, Google puts a heavier weight on local results, so their #1 local search result gets listed before your #1 standard ranking result.

Based on local results, being prioritized by Google, you must employ both types of SEO strategy to ensure you are getting as much web traffic and new business as possible.

Local SEO Mastery Service

Month 1: Setting Your Local Ranking Foundation

  • Citation Audits - We take your business information, and we make sure any existing citations are corrected.
  • Google My Business Foundation - We optimize your Google My Business listing is optimized EXACTLY to best rank for your local area.
  • Bing Places For Business Foundation - In addition to Google My Business listing, we ensure your Bing Places For Business gets optimized to best rank for your local area.

Month 2: Citation Building and Cleanup

  • Existing Citation Updates and Correction - Once we submit changes to existing citations, it can take 4-6 weeks to be accepted and go live. We stay on top of those changes and make sure they are published.
  • New Citation Building - We start building more citations that perfectly suite your business niche. All with the correct information.

Month 3-6: Continued Citation Building and Cleanup

  • Hyperlocal Citation Building - We find unique citations and other directories that are unique to your specific area.
  • Google Asset Leveraging - We leverage other Google assets that will better build your GMB authority.
  • Google My Business Posts - We write explicitly designed posts to publish on your GMB that boosts your BMG authority.
  • External Site Links - We will find other, related sites, in a similar niche, that will send a link to your GMB and your website, to further enhance your overall authority.